Design System
Ag Express Design System
Color tokens, type scale, icon library, and CSS variable reference - followed by brand intelligence assembled from public sources. Confirm unverified items with the Ag Express team before use in client-facing deliverables.
Updated 2026-09-22
Colors: extracted from web CSS
Fonts: confirmed - Lato
Logo CMYK - print values may differ
Color System
--brand-navy
#21325B
Primary brand color. Use for hero backgrounds, primary CTAs, and high-contrast surfaces.
--brand-sky
#509CDA
Accent and interactive elements. Links, highlights, secondary buttons.
--brand-yellow
#F9D928
Warning states, callout highlights, and the ICW node in platform diagrams.
--brand-white
#FFFFFF
Primary surface on light backgrounds. Page backgrounds, card fills.
--brand-text
#222222
Default body text color. Primary readable text on white or light surfaces.
--brand-body
#707070
Secondary body text. Captions, subtitles, and supporting copy.
--brand-slate
#484D58
Mid-tone UI elements. Navigation text, label overlines, icon strokes.
--brand-border
#C1C1C1
Dividers, card borders, and separator lines on light surfaces.
--brand-surface
#F9F9F9
Off-white page ground. Card backgrounds, section fills, subtle contrast.
WCAG 2.1 Contrast Reference
| Combination |
Ratio |
AA Normal |
AA Large |
AAA |
|
|
9.1:1 |
Pass |
Pass |
AAA |
|
|
7.6:1 |
Pass |
Pass |
AAA |
|
|
3.1:1 |
Fail |
Pass |
Fail |
|
|
2.9:1 |
Fail |
Pass |
Fail |
|
|
16.1:1 |
Pass |
Pass |
AAA |
|
|
4.6:1 |
Pass |
Pass |
Fail |
Sky Blue (#509CDA) fails AA at normal text size - pair with navy or dark text on light backgrounds. White on Sky passes AA large only; use for display text (18px+) or icons, not body copy.
Type System
Primary - Lato (Google Fonts) - Headings and body text
Display / 48px
Ag Express Electronics
H1 / 32px
There's power in connections.
H2 / 24px
Repair. Replace. Custom Solutions.
H3 / 18px
Multi-Brand Electronics Repair
Body / 16px
Agriculture continues to evolve, and so must the technology that supports it. Ag Express has served ag electronics for 34 years as an employee-owned company.
Small / 13px
ISO 9001:2015 - ICW Division - Des Moines, Iowa
300 - Light
Light weight text
400 - Regular
Regular body text
900 - Black
Black display
Display / Script - Flood Std (Adobe Fonts) - Sparingly, ~4 uses site-wide
Brush-style Adobe display face. Used for brand hero moments: "ENDLESS POSSIBILITIES.", "There's power in connections.", feature callouts. Requires Adobe Fonts / Typekit license. Not available on Google Fonts - do not substitute with a different brush face; use Lato 900 as a fallback.
Secondary / UI - Helvetica Neue - Likely from a plugin or store widget
Appears in rendered site CSS but is not the core brand typeface. Present in shop/commerce widgets. Use Lato for all primary brand UI. Helvetica Neue stack: Helvetica Neue, Helvetica, Arial, sans-serif.
Design Token Reference
| Token |
Value |
Role |
| --brand-navy | #21325B | Primary brand / hero backgrounds |
| --brand-sky | #509CDA | Accent / interactive |
| --brand-yellow | #F9D928 | Callout / ICW diagram node |
| --brand-text | #222222 | Primary readable text |
| --brand-body | #707070 | Secondary / supporting copy |
| --brand-slate | #484D58 | Nav text / icon strokes |
| --brand-border | #C1C1C1 | Dividers / card borders |
| --brand-surface | #F9F9F9 | Off-white page ground |
| --font-primary | 'Lato', sans-serif | All UI text, headings, body |
| --font-display | 'Flood Std', cursive | Brand hero moments only |
| --font-ui | Helvetica Neue, Helvetica, Arial | Commerce / plugin widgets |
Icon Library
Stroke icons (1.5px, round caps/joins) used across the portal. All drawn to a 24x24 viewBox. Pair with IBM Plex Mono labels at 0.6rem for the portal shell, or Lato at 0.8rem for brand-facing surfaces.
Company Identity
Legal Name
Ag Express Electronics
Employees
175+ employee-owners
Sites
Des Moines IA · Grand Island NE · Sulphur Springs IN · Warren IN (ICW)
Est. Revenue
$20–23M (estimated)
Divisions
Ag Express Electronics · ICW · Vanguard
Voice & Messaging
Corporate tagline
There's power in connections.
Solutions tagline
An infinite number of solutions from a single, trusted source.
Hero / Services
Repair. Replace. Custom Solutions. Endless possibilities.
Market positioning
Serving ag and beyond.
Mission
Create a brighter future through innovation.
CEO voice (Randolph)
Agriculture continues to evolve, and so must the technology that supports it.
Brand Values
Customer First
Innovative
Motivated
Authentic
Product Lines
Vanguard System · GPS
TRAKR Ground Speed Sensor
Standalone GPS ground speed receiver for precision ag equipment. Wi-Fi enabled with smartphone app integration. Launched November 2024.
GPS Channels92
Update Rate25 Hz
ConnectivityWi-Fi, App
Vanguard System · Diagnostics
Digital Tractor Performance Center (DTPC)
Plug-and-play performance center for Case IH tractors. Replaces failing OEM tractor performance centers. No coding required. Launched November 2024.
CompatibleCase IH - confirm models w/ client
SignalsRPM, MPH, PTO, EGT
InstallPlug-and-play
CodingNone required
ICW · Manufacturing
Wire Harness & Box Build
ISO 9001:2015 certified contract manufacturing. Custom wire harnesses, box builds, and PCB assembly. Originally Alliance Group Technologies (Warren, Indiana), acquired 2020, rebranded Dec 2023.
CertISO 9001:2015
LocationWarren + Sulphur Springs, IN
ScopeHarness, Box Build, PCB
TargetAg, Construction, Forestry
Service Lines
Multi-Brand Electronics Repair
Primary service across 4 sites. OEM-independent repair for ag, construction, and industrial electronics.
Wire Harness Manufacturing (ICW)
ISO 9001:2015 contract manufacturing. Custom harnesses and box builds at Warren and Sulphur Springs, IN.
Topcon Systems (NA Repair Center)
Authorized North American repair center and distributor for Topcon Positioning systems across NE, IA, IL, IN.
McHale Electronics (NA Repair Center)
Authorized North American repair center for McHale ag electronics. Announced November 2024.
Precision Ag Products
Sales and support for Vanguard product line plus third-party precision ag accessories.
Custom Solutions
Engineering and manufacturing for custom wiring, control systems, and specialized electronics builds.
Brands Served & OEM Relationships
Topcon
McHale
Trimble
Dickey-John
Case IH
John Deere
New Holland
Ag Leader
Raven
Vanguard (own brand)
Authorized partner status: Topcon = NA repair center + authorized distributor (NE, IA, IL, IN). McHale = NA repair center. Field-of-use restrictions per OEM agreement not yet confirmed (discovery Q20).
Leadership
Eric Randolph
CEO
Started as bench technician in 2002. COO before named interim CEO June 2024, permanent Sept 2024. Technical operator.
Ryan Pieper
CRMO
Chief Revenue & Marketing Officer. Likely first point of contact after CEO.
Certifications & Standards
ISO 9001:2015
ICW division · Certified August 2023 · Wire harness and electronics manufacturing QMS
ISO coverage is ICW manufacturing only. Ag Express repair operations certification status not confirmed.
Company Timeline
1990
Founded in Iowa
Agricultural electronics repair, independent of OEM dealer channel.
2020
Alliance Group Technologies acquired
Wire harness and PCB manufacturer in Warren, Indiana. Later renamed Integrated Circuit Works (ICW).
Aug 2023
ICW achieves ISO 9001:2015
Quality management certification for manufacturing operations.
Dec 2023
ICW rebranded from Alliance Group Technologies
New identity as Integrated Circuit Works reflects expanded scope beyond original acquisition.
Jun 2024
Eric Randolph named interim CEO
Promoted from COO following leadership transition.
Sept 2024
Eric Randolph confirmed as permanent CEO
Completes leadership transition. Bench technician origin story becomes brand asset.
Nov 2024
Vanguard TRAKR GPS receiver launched
Precision ag GPS sensor. Marks Ag Express's entry into branded hardware products.
Nov 2024
DTPC launched for Case IH tractors
Digital Tractor Performance Center. Direct precedent to the bench diagnostic platform: Ag Express already ships diagnostic hardware under their own brand.
Jul 2025
ICW Sulphur Springs facility opens
Second Indiana manufacturing site expands ICW capacity for harness and box build production.
Jul 8, 2026
FTC / Deere settlement signed
10-year consent order requiring Deere to give independent repairers same software access as dealers. Opens competitive window for Ag Express's diagnostic platform.
Strategic Horizon
These opportunities exist because of Ag Express's first-party position - their own products, their own manufacturing, their own failure data. None require OEM permission. Confirm timing and appetite on the discovery call; none are in-scope for Phase 1-2.
DTPC + Bench · Phase 4+
DTPC as Corpus Data Pipeline
Field-deployed DTCPs that report anomalies or fault events back to the corpus become a pre-failure telemetry feed. A DTPC that has seen 200 field events trains the bench diagnostic model in ways that post-failure repair tickets cannot. The field product and the repair tool become a learning loop.
ICW + Bench · Phase 3-4
ICW Harness as First-Party Trace Reference
ICW manufactures the same harnesses Ag Express diagnoses. For every ICW-built harness, Ag Express has full engineering specs and full IP rights - no OEM field-of-use restrictions. Starting the trace reference library with ICW harnesses is the lowest-risk, highest-quality baseline available. Bench traces of ICW harnesses under normal conditions become the canonical reference for fault detection.
Vanguard · Phase 5+
Vanguard Bench Edition
The bench diagnostic platform is, at its core, a Vanguard product waiting to be packaged. Once dealer tenancy is live (Phase 4), a dealer-licensed bench diagnostic tool branded as "Vanguard Bench" becomes a natural product offering. The platform we build for Ag Express's internal use is the technology; licensing it to dealers is the business model.